There is nothing more actionable than the transactional relationship you have with your customers. Shopperwise uses proven data science and machine learning to rapidly build behavioural models that summarise and explain this relationship, providing the foundation for customer-led business planning, tactics and measurement.
Created by customer and transactional data experts, Shopperwise builds a connected data foundation that lets a huge range of business questions be explored and answered quickly.
Designed to be readily populated and refreshed from your cloud database.
Clean, robust transaction data is mapped to a single, reliable source of product data.
Customer attributes and, where relevant, store data are added to complete the picture.
Shopperwise scans hundreds of millions of transactions to uncover the ‘product’ associations that reveal how customers make decisions, whether that’s something bought, a programme streamed, a game played, a financial transaction or a piece of content viewed.
Unsupervised machine learning discovers the behaviours, and AI helps you rapidly interpret what they reveal.
The business user stays in charge throughout, with Shopperwise supporting and informing their decisions.
Hundreds of micro-level behaviour patterns form the basis of your models and give product managers and category teams actionable insight in their own right.
Forget for a moment what you think your business is. This is where Shopperwise reveals what you are to your customers: not just what they do, but something of why they choose you.
Shopperwise reveals why people transact with you and measures how much each driver matters to every customer.
A data-driven DNA of your business, alongside an individual transactional DNA for every customer.
Does your business reflect the market trends you expect? Which matter most to your customers? Are you ahead of the curve, or behind it?
Shopperwise turns the behaviours and drivers we’ve uncovered into distinct groups of customers who transact with you in meaningfully different ways.
Behavioural segmentation experience combined with proven, optimised unsupervised modelling techniques.
A sophisticated process that non-technical users can run with ease and at speed.
AI helps you explore, interpret and refine your models, while you stay firmly in control of the models produced.
You built the behavioural model to understand your customers, whether across the whole business, within a key category or in a particular set of stores or channel. But understanding was never the end goal. The real questions start now.
Store and channel performance, own brand and category strategy, shopper value, product strategy, customer trends and more.
A customisable suite developed from decades of real-world client work.
No more pain in accessing and applying customer data.